Brand Moran did a quick social listening analysis on Twitter mentions surrounding Wapi Pay brand after the emergence of a video of their Co-founders Eddie Ndichu and Paul Ndichu allegedly assaulting a woman on 17th Oct at Ole Sereni Hotel.
What we Tracked
Since it was a trending topic on Kenyan web and Twitter, we wanted to get insights and sentiment analysis of the brand. We tracked Twitter Mentions of the term “Wapi Pay” on Twitter between 11.00 AM of 19th October 2021 and 12:00 Noon of 20th October 2021.
Report of Wapi Pay Analysis
Brand Moran tracked 924 tweets with the matching keyword “Wapi Pay.” From the 924 tweets, our tool identified the brand category to be Tech, Business related topic.
The sentiment analysis showed that 71.12% of tweets were negative, 23.60% were neutral and 5.28% were positive. Have a look at the chart below for detailed analysis.
Tracking brand mentions is a sure way to get customer feedback, opinions and sentiment analysis about your brand online.
If you want to track sentiment analysis of your brand online in Kenya using Brand Moran, you can email us at info@brandmoran.com. We will give you a Free Demo!