Manage Multiple Clients More Easily
Keep track of different client brands, campaigns, keywords and competitors from one place. Instead of switching between multiple platforms and manually searching for mentions, your team can organise monitoring around each client's specific needs.
Turn Data Into Client-Ready Insights
Your clients don't just need a pile of mentions. They need to know what those conversations mean. Analyse sentiment, trends, share of voice and media coverage to turn monitoring data into clear insights that can support your recommendations and reports.
Show the Value of Your Work
Make campaign and communications reporting more meaningful with data your clients can see and understand. Track changes in conversation, media visibility, audience response and competitor activity to demonstrate what is happening around a campaign or brand.
Monitor Client Brands
Track mentions, conversations and media coverage around your clients' brands, products, people and key topics. See where they are being talked about and identify conversations that deserve attention.
Track Campaign Performance
Keep an eye on conversations and media coverage surrounding your financial institution. See when people are praising your brand, raising concerns or discussing an issue that could affect public perception.
Monitor Competitors
Keep an eye on your clients' competitors alongside their own brands. Compare visibility, conversations, campaigns and audience sentiment to uncover useful insights for your strategy and recommendations
Create Better Client Reports
Bring monitoring data into clear, easy-to-understand reports that show what changed, what people are saying and what it could mean for the client. Give your team useful evidence to support strategy, PR and marketing recommendations.
Our social listening and media monitoring tools are built for agencies that need to keep up with conversations, track media coverage and turn what they find into useful client insights. Whether you work in PR and communications, digital marketing, advertising or research, you can use our tools to monitor your clients, understand their audiences and deliver stronger, data-backed recommendations.
Learn MorePR & Communications Agency
Keep track of how clients are being covered across news sites, social media and other online sources. Monitor public conversations, identify emerging issues and follow changes in client reputation so your team can respond with timely, informed communications strategies.
Digital & Social Media Agency
See how audiences are responding to the content and campaigns you manage for clients. Track social conversations, engagement, sentiment and trending topics to understand what is resonating and where your social strategy could be improved.
Marketing & Advertising Agency
Understand how campaigns, products and brands are performing beyond clicks and impressions. Monitor consumer conversations, campaign visibility, competitor activity and audience sentiment to give clients a broader view of their marketing performance.
Research & Insights Agency
Use conversations and media coverage as another source of market intelligence. Track consumer opinions, industry trends, brands and competitors to uncover patterns and insights that can strengthen client research and recommendations.
| What to Look For | Why It Matters |
|---|---|
| Multiple Client Monitoring | Manage different brands, keywords, campaigns and competitors without mixing client data. |
| Social & Media Coverage | Monitor relevant social platforms, news sites and other online sources from one place. |
| Sentiment & Trends | Understand audience sentiment and spot emerging conversations that matter to your clients. |
| Competitor Monitoring | Compare client brands with competitors and identify opportunities for campaigns and strategies. |
| Reports & Analytics | Turn monitoring data into clear, useful reports that demonstrate value to your clients. |
You can use it to keep track of what people are saying about your clients, their products, campaigns and competitors. It gives your team a clearer picture of public conversations, audience sentiment, media coverage and emerging topics that may be relevant to the client. This can help you support PR, communications, marketing and strategy with evidence from what is actually happening online.
Yes. A good social listening tool like Brand Moran is designed to make it possible to organise monitoring around different clients, brands, campaigns and competitors. This saves your team from having to search for each client manually and makes it easier to keep client data and reporting separate.
That depends on the client’s goals, but a good starting point is their brand name, products, services, competitors and campaign names. You can also monitor relevant hashtags, industry topics, key people and phrases associated with common customer questions or concerns. The goal is to track the conversations that can actually inform your client’s work, rather than collecting every possible mention.
It gives you another way to understand how a campaign is being received beyond traditional engagement metrics. You can track conversation volume, sentiment, reach, share of voice and the topics people associate with the campaign. Comparing these signals over the course of a campaign can help you explain what gained attention and how audiences responded.
It can help your team identify unusual increases in mentions, negative conversations and emerging issues before they become larger reputation problems. Real-time monitoring is particularly useful when a service disruption, controversial announcement or other issue starts attracting public attention.
Instead of giving clients a list of mentions, you can show them what those conversations mean. Bring together trends, sentiment, media coverage, competitor activity and campaign conversations to tell a clearer story about what is happening around their brand. This gives your recommendations more context and gives clients something useful to act on.
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