Turn Conversations Into Insights
Go beyond counting mentions. Analyse what people are saying about your brand, products and industry to uncover the insights behind the conversation.
Understand Your Customers Better
Discover what your audience cares about, how they perceive your brand and what influences their decisions. Use these insights to make more informed marketing and business decisions.
Stay Ahead of the Market
Monitor competitors, emerging trends and changes in consumer sentiment so you can spot opportunities, respond to risks and act before the market moves on.
Consumer Research
Discover what your customers care about, what problems they are
experiencing and the topics influencing their decisions. Use these
insights to better understand your target audience
Competitor Intelligence
Monitor conversations around competitors to understand how they are
perceived, what customers like or dislike about their offerings and
where opportunities exist for your brand.
Campaign & Marketing Insights
Understand how audiences are responding to your campaigns and messages.
Analyse the conversations they generate and identify what resonates
with your audience.
Reputation & Crisis Management
Detect unusual changes in conversation and sentiment that could signal
a developing reputation issue. Use timely insights to investigate
concerns and respond more effectively.
Social listening is useful for any team that needs to understand customers, markets, competitors or public conversations. From marketing and PR teams to researchers and business leaders, different teams can use social listening to turn online conversations into actionable insights.
Learn MoreMarketing Teams
Understand what your audience is talking about, measure reactions to
campaigns and identify topics that can inform your content and
marketing strategy.
PR & Communications Teams
Monitor brand reputation, track public conversations and identify
changes in sentiment that may require a communications response.
Market Researchers
Explore naturally occurring consumer conversations to uncover opinions,
behaviours, needs and emerging themes within a market.
Brand & Product Teams
Understand how customers perceive products, identify recurring
feedback and discover opportunities for product development and
improvement.
| Social Listening | Media Monitoring | Analytics | |
|---|---|---|---|
| Primary purpose | Understand conversations, opinions and consumer perceptions | Track mentions and coverage across media channels | Measure and interpret performance data |
| Focus | What people are saying and why | Where and when your brand is being mentioned | What the numbers are showing |
| Looks at | Conversations, sentiment, topics, trends and consumer feedback | News, websites, social media and other mentions | Metrics, KPIs, traffic, engagement and performance |
| Key question | What are people saying, and what does it mean? | Where is my brand being mentioned? | What is happening with my performance? |
| Best for | Consumer intelligence, reputation, research and strategy | Brand monitoring, PR and reputation management | Reporting, measurement and performance optimisation |
| Output | Insights, trends, themes and actionable intelligence | Alerts, mentions, coverage and visibility | Reports, metrics, dashboards and performance insights |
Social media monitoring focuses mainly on finding and tracking mentions. Social listening goes further by analysing those conversations to uncover sentiment, themes, trends, consumer needs and actionable insights.
It can help uncover consumer sentiment, brand perception, customer pain points, emerging trends, competitor activity, campaign reactions and topics that matter to your audience.
Customers and stakeholders are constantly sharing opinions, experiences and needs online. Social listening helps businesses turn those conversations into insights that can inform marketing, customer experience, reputation management and business strategy.
Yes. Tracking conversations around competitors can reveal how audiences perceive competing brands, what customers like or dislike about their products and where opportunities may exist.
It helps you identify changes in brand perception, recurring complaints, negative conversations and emerging issues so your team can respond before they become larger reputation problems.
Analytics primarily measures performance through metrics and KPIs. Social listening focuses on conversations and the context behind them, helping you understand what people are saying and why.
You can start with defining what you want to understand like brand perception, customer feedback, competitors or market trends. Then identify the topics, brands and conversations you need to monitor. You will then need a good social listening tool like Brand Moran to help you automate how you pick up all the mentions online
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