Keyword media monitoring uses specific words and phrases to find relevant media coverage and online mentions. You might track your brand name, a product, competitor, campaign hashtag, industry topic or even a particular person. Choosing the right keywords helps you find the coverage that matters without getting buried in unrelated results.

You can monitor much more than your brand name. Track products, competitors, campaigns, people, industry topics, locations, events and specific keywords that are important to your organisation. You can also monitor several of these at the same time to get a clearer picture of what is happening in your market.

That depends on what you need to track, but media monitoring can bring together coverage from news websites, online publications, social media and other relevant online sources. We can help you focus on the sources that matter most to your brand, industry or campaign.

You start by choosing the words and phrases you want to follow. Our monitoring system looks for mentions of those keywords across relevant sources, then helps filter and organise the results so you can focus on useful coverage. From there, you can analyse the mentions, identify patterns and turn the coverage into insights for your team.

Yes. Competitor monitoring can sit alongside your own brand monitoring, giving you a better view of what is happening in your market. You can track competitor names, products, campaigns and other relevant keywords and compare the coverage you are receiving with what your competitors are getting.

Yes. Sentiment analysis can help you see whether mentions are broadly positive, negative or neutral. This gives you more context than simply counting mentions. For example, a spike in coverage might look positive at first, but sentiment analysis can help you understand whether that attention is actually favourable to your brand.

The two overlap, but they serve slightly different purposes. Media monitoring focuses on finding and tracking coverage and mentions across relevant media sources. Social listening goes a step further by looking at conversations, opinions, trends and the wider context behind what people are saying. In practice, using both can give you a much fuller picture of your brand and market.

Absolutely. Knowing where and how your brand is being mentioned gives your PR and communications team a better view of its reputation. You can spot important coverage, identify emerging issues, follow the response to a campaign and understand how your brand is being discussed across different sources.

Your reports can be structured around what your team actually needs to know. This could include regular monitoring reports, campaign-specific reports, coverage summaries, sentiment analysis or deeper insights into particular topics and competitors. The aim is to give you information that is easy to understand and useful for making decisions.

Yes. Campaigns and events are often good candidates for focused media monitoring. You can track campaign names, hashtags, key messages, participating brands, people and other relevant keywords over a specific period. This helps you see the coverage your campaign generated and how the conversation developed.

Start with the obvious terms, such as your brand and product names, then think about what else people might use when talking about you. This could include campaign hashtags, competitor names, executive names, industry terms, common misspellings and phrases associated with your products or services. We can also help you refine your keywords so you’re finding useful mentions without creating unnecessary noise.

The cost depends on what you need to monitor and how much coverage you want to track. Factors such as the number of keywords, media sources, monitoring frequency, reporting requirements and level of analysis can all affect the price. We can recommend an approach based on your specific monitoring needs rather than giving you a one-size-fits-all setup. You can always request a media monitoring tool free trial to test it out before buying!

Media monitoring can be useful for PR and communications teams, marketers, agencies, researchers and businesses that want a better understanding of their media presence. Whether you’re protecting your reputation, following competitors, measuring a campaign or simply trying to stay on top of your industry, monitoring gives you a clearer view of the conversations around you.