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Case Studies: Insights From Real-World Consumer & Market Data

Explore our collection of case studies examining brands, campaigns, industries and consumer conversations across different markets. We use social listening, media monitoring and data analysis to uncover trends, compare brands, measure conversations and understand what is happening in the market.

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How KFC Kenya Uses Instagram: A Competitive Benchmark

How does KFC Kenya use Instagram to connect with Kenyan consumers? In this case study, we take a closer look at the brand's Instagram presence to understand its positioning, messaging and content strategy. Using Instagram competitive intelligence, we examine how KFC Kenya combines playful language, local culture, humour, trends and product promotions to appeal to a young, urban audience.

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dairyland social listening benchmark

#NewDripSameDazzle: Dairyland Kenya Rebranding Social Media Campaign Case Study

What happens when an established brand refreshes its image while trying to maintain its connection with existing consumers? In this case study, we look at Dairyland Kenya’s #NewDripSameDazzle rebranding campaign and the social media conversation surrounding it. Using Brand Moran’s social media intelligence tools, we analyse the campaign’s consumer engagement, visual positioning and social media performance to explore how Dairyland introduced its new brand identity while building emotional connections with its audience.

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