Understand What Your Community Is Saying
Your audience is already sharing opinions, concerns and experiences online. Social listening helps you hear those conversations, understand how people feel about your work and discover the issues that matter most to the communities you serve.
See How Your Campaigns Are Being Received
You put time and resources into advocacy, awareness and fundraising campaigns. See what people are saying about them, which messages are getting attention and where your team can improve or build on the momentum.
Spot Important Conversations Early
Stay close to the conversations surrounding your cause. Whether it’s a growing concern, a shift in public sentiment or an emerging opportunity to engage, monitoring the conversation helps your team know what’s happening before it passes you by.
Advocacy & Awareness Campaigns
See how people are responding to your advocacy campaigns and awareness initiatives. Track the conversations your messages generate, understand what resonates and identify opportunities to reach more people.
Community & Public Sentiment
Keep a closer eye on what communities and the wider public are saying about the issues you work on. Identify concerns, changing attitudes and conversations that can help your team better understand the people you serve.
Media & Reputation Monitoring
Know when your NGO, programmes, leaders or causes appear in the media. Track positive and negative coverage, understand how your organisation is being portrayed and stay prepared to address emerging reputation issues.
Donor & Stakeholder Engagement
Follow conversations involving your organisation, campaigns and areas of work to better understand what matters to donors, partners and other stakeholders. Use these insights to strengthen communication and build more meaningful engagement
Whether you work in humanitarian aid, health, education, environmental conservation, human rights, community development or advocacy, understanding the conversation around your work can help you make better-informed decisions. Our social listening and media monitoring tools help NGOs track discussions around their causes, programmes, campaigns and key issues, giving teams a clearer view of public sentiment, media coverage and emerging conversations.
Learn MoreCommunications & PR Teams
Track media coverage, monitor conversations about your NGO and stay on top of how your organisation, programmes and campaigns are being discussed.
Advocacy & Campaign Teams
Follow conversations around your cause, see how campaigns are being received and identify the issues gaining attention among the public and communities you want to reach.
Research & Programmes Teams
Explore public conversations around your areas of work to uncover emerging concerns, opinions and themes that can complement your research and programme insights.
Leadership & Management Teams
Get a broader view of your organisation's media presence, public perception and the issues shaping your operating environment to support better-informed decisions.
| What to Consider | Why It Matters for Your NGO |
|---|---|
| Relevant Media & Social Coverage | Make sure the tool monitors the channels and sources where conversations about your organisation, causes and communities are happening. |
| Brand, Campaign & Keyword Tracking | Track your NGO, programmes, campaigns, causes, key people and important topics using relevant keywords. |
| Sentiment & Conversation Analysis | Go beyond counting mentions to understand how people are responding to your organisation, campaigns and areas of work. |
| Competitor & Issue Monitoring | Follow other organisations, related causes and important issues to understand the wider landscape in which your NGO operates. |
| Easy Reporting & Insights | Turn monitoring data into clear reports and useful insights for communications, programmes, research and leadership. |
| Fits Your Team & Resources | Choose a tool that is practical for your team to use regularly and matches your organisation’s monitoring needs and available resources. |
Social listening gives your team a way to hear what people are saying about your organisation, programmes, campaigns and causes without having to search for every conversation manually. You can use those insights to understand public sentiment, see what is getting attention, identify concerns and make better-informed communication and engagement decisions.
You can monitor conversations around your NGO, specific programmes, campaigns, causes, keywords, topics and people associated with your work. You can also follow competitors or other organisations working in related areas to understand what is happening across your wider sector.
Yes. People often share their experiences, concerns and opinions online, and those conversations can provide useful context for your team. Social listening can help you identify recurring themes, changing attitudes and issues that are important to the communities you serve, complementing the insights you gather through your own research and engagement.
Absolutely. You don’t have to limit monitoring to your organisation’s name. You can follow conversations around the causes, issues and topics your NGO works on to see what is gaining attention, how people are discussing the issue and where new conversations are emerging.
Media monitoring helps you keep track of how your organisation, programmes and campaigns are being covered. Instead of finding out about an important story after it has already spread, your team can stay informed about relevant coverage, understand how your organisation is being portrayed and identify issues that may need a response.
It can help your team spot unusual changes in conversations, recurring claims and topics that are suddenly gaining attention. This can give you an early signal to investigate an issue, verify information and decide whether a communication response is needed. Social listening should support your team’s verification process rather than replace fact-checking.
Start with what your team actually needs to monitor. Look for relevant social and media coverage, flexible keyword tracking, useful analysis, reporting capabilities and a platform your team can realistically use on a regular basis. It should help you move from simply collecting mentions to understanding what those conversations mean for your organisation and your work.
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