Monitor What Matters
Learn to track your brand, products, competitors, campaigns and key topics across social media, news and other online sources. Learn how to focus your monitoring on conversations that matter.
Understand Audience Perception
Learn to analyse conversations, sentiment and emerging themes to understand how audiences are talking about your organisation, what influences those perceptions and where important opportunities or concerns may be emerging.
Spot Reputation Risks
Learn how to identify unusual spikes, negative conversations and emerging issues in digital channels, helping you recognise potential reputation challenges early and understand what may require attention.
Build Social Listening Workflows
Learn how to set up practical social listening workflows using keywords, hashtags, mentions, alerts and relevant digital sources to consistently monitor the conversations surrounding your organisation.
Analyse Digital Conversations
Turn large volumes of online conversations into clear patterns, trends and themes. Learn how to separate useful signals from noise and develop insights that support communications and business decisions.
Create Reports & Dashboards
Learn how to organise social listening and reputation data into clear dashboards, reports and executive-ready summaries that make important trends, findings and changes easier to understand.
Turn Insights Into Action
Use social listening insights to inform PR, marketing, customer experience, crisis communication and reputation management, helping you connect what people are saying online with practical organisational decisions.
Social listening is useful for anyone who needs to understand what people are saying about a brand, organisation, product or issue online. Whether you work in communications, marketing, research or reputation management, this masterclass gives you practical skills you can apply to your work
Learn MorePR & Communications Professionals
Learn to monitor conversations, understand audience perception and use digital intelligence to support reputation and communications decisions.
Marketing & Social Media Professionals
Learn to Track brands, competitors, campaigns and audience conversations while using digital insights to improve marketing and social media strategies.
Media Monitoring, Research & Intelligence Professionals
Learn practical approaches to collecting, filtering and analysing large volumes of digital conversations and turning them into useful intelligence.
Businesses, Government & Organisations
Build stronger awareness of what customers, stakeholders and the public are saying about your organisation and identify important issues earlier.
| You’ll Gain | What It Means for You |
|---|---|
| Social Listening Fundamentals | Understand how social listening and online reputation monitoring work and where they fit into modern communications and business intelligence. |
| Practical Monitoring Skills | Learn how to track brands, competitors, products, campaigns and key topics across relevant digital sources. |
| Audience & Sentiment Insights | Analyse conversations and sentiment to understand what people are saying and identify the themes shaping audience perception. |
| Reputation Risk Awareness | Learn how to spot emerging issues, unusual conversation patterns and potential reputation risks before they escalate. |
| Reporting & Dashboards | Turn monitoring data into clear dashboards, reports and summaries that stakeholders can understand and use. |
| An Actionable Listening Workflow | Leave with a practical framework for monitoring, analysing and turning digital conversations into insights for your own organisation or clients. |
Yes. The masterclass is designed for beginners who want to understand social listening and learn how to apply it in practical communications, marketing, research or reputation management work. No previous social listening experience is required.
Yes. The masterclass is delivered online, making it possible to learn and participate from wherever you are.
No. You do not need programming or advanced technical skills. The masterclass focuses on practical social listening, monitoring, analysis and reporting rather than coding.
You’ll learn how to monitor brands, products, competitors and key topics, analyse digital conversations and audience sentiment, identify potential reputation risks, and turn what you find into useful reports and insights.
Yes. The masterclass introduces practical approaches to setting up social listening workflows, including using keywords, hashtags, mentions, alerts and relevant digital sources to monitor conversations
You can apply social listening to PR, communications, marketing, social media, research, customer experience and reputation management. The goal is to help you turn online conversations into insights that can support your everyday work and decisions.
Yes. Participants who complete the masterclass will receive a certificate of participation from Brand Moran.
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