AI-Powered Content
Create, improve and adapt communications content with AI. Develop social posts, emails, press materials and other content faster while keeping your message clear and professional.
Prompting for Communicators
Learn how to give AI better instructions, provide useful context and structure your prompts so you get more accurate, relevant and useful results.
AI-Powered Research
Research organisations, audiences, competitors and topics using AI. Quickly gather, organise and summarise information to support stronger communications planning and decision-making.
Communications Intelligence
Monitor conversations, emerging topics and potential issues using AI. Identify important signals across online sources without spending hours manually searching through different platforms.
From Data to Insights
Turn large amounts of information into clear summaries, reports and communications insights. Use AI to identify patterns and make complex information easier to understand.
Everyday AI Productivity
Save time on everyday communications tasks including research, reporting, emails, meeting notes and follow-ups. Use AI to reduce repetitive work and focus on higher-value activities.
Research & Consumer Insights
Bring AI tools together into simple workflows for your daily work. Learn how to move from research and analysis to content, reporting and follow-up more efficiently.
This masterclass is designed for professionals who use communication, content, research or audience insights in their work. Whether you're building campaigns, managing a brand, creating content or just getting started in your career, you'll learn practical ways to put AI to work.
Learn MorePR & Communications Professionals
Bring AI into your everyday communications workflow, from content creation and research to reporting, monitoring and stakeholder communications.
Marketing & Social Media Professionals
Use AI to create content, understand audiences, research competitors, develop campaign ideas and manage multiple content demands more efficiently
Journalists, Researchers & Media Professionals
Use AI to support research, summarise information, identify trends and turn large amounts of information into useful insights
Students, Entrepreneurs & Early-Career Professionals
Build practical AI skills you can use in your studies, career, business or freelance work — without needing a technical background.
| You’ll Gain | What It Means for You |
|---|---|
| Practical AI Knowledge | Understand where AI can support your everyday communications work and where human judgement still matters. |
| Reusable Prompting Skills | Learn practical prompting techniques you can adapt for different communications tasks and get better results from AI tools. |
| AI Communications Workflows | See how AI can connect research, content creation, analysis and reporting into simple, repeatable workflows. |
| Hands-On Experience | Practise using AI for real-world research, content creation and communications tasks during the masterclass. |
| Responsible AI Awareness | Understand key considerations around accuracy, privacy, confidentiality, bias and responsible use of AI. |
| Your Own Starting Workflow | Leave with a simple AI-powered workflow you can adapt and use in your own role, business or studies. |
Yes. Our AI for Communication & PR Professionals Masterclass is designed to help beginners understand and apply AI to practical communications tasks. You’ll learn how to use AI for content creation, prompting, research, communications intelligence and everyday productivit
AI can support many parts of a communications workflow, including content creation, editing, research, audience analysis, competitor research, media monitoring, reporting and administrative tasks. The key is learning where AI can assist while keeping human judgement, accuracy and responsible use at the centre
There isn’t one AI tool that is best for every communications professional. The right tools depend on what you’re trying to accomplish, such as writing and editing, research, visual content, analysis, monitoring or productivity. Our masterclass introduces practical AI applications and helps you understand how to choose tools for different communications tasks.
Yes. The masterclass is designed as an accessible practical learning experience for communications, PR and marketing professionals online. Course delivery details, including the format and upcoming sessions, are provided when you enrol.
The right course depends on your experience and what you want to achieve. This masterclass is specifically designed for beginners who want practical AI skills for communications, rather than technical AI or coding training. It focuses on real-world applications you can start using in your work.
Yes. AI training is becoming increasingly relevant for Kenyan communications, PR, marketing and media professionals. This masterclass provides a practical, beginner-friendly introduction to using AI for communications work, with pricing designed to make it accessible to professionals and early-career learners in Kenya.
No. You don’t need to know how to code or understand how AI models are built. The masterclass focuses on practical AI tools and workflows that communications professionals can use without a technical background.
Yes. Participants who complete the masterclass will receive a certificate of participation from Brand Moran.
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