The Equity Mobile App Customer Reviews Analysis: The Positive & the Negatives According to Cust...
Mobile banking apps in Kenya are no longer just a convenience. They now serve as pretty much the primary touchpoint...
Kenya Airways’ New Social Media Strategy: A Digital Marketing Perspective Amid Customer Service Ch...
Kenya Airways’, the national flag carrier recent shift towards a more humorous and engaging social media strategy on X(Twitter). Lately...
#NewDripSameDazzle: Dairyland Kenya Rebranding Social Media Campaign Case Study
In a bold move to refresh its image while maintaining its loyal fanbase, Dairyland Kenya recently launched a rebranding social...
WRC SafariRally 2025 Media Coverage & Social Media Engagement Analysis
WRC SafariRally 2025 Media Coverage & Social Media Engagement Analysis The 2025 edition of WRC Safari Rally was held this...
10 Best Customer Service Week Ideas and Tips for 2023: Embracing the “Team Service” Spir...
When is Customer Service Week 2023? Customer Service Week is celebrated annually during the first full week in October to...
How to Monitor Your Brand Reputation Online
Ways You Can Monitor Your BrandReputation Online Brand reputation is the perception customers, employees, and partners have of a brand. Maintaining...
How to Generate More Sales with Social Media Listening
How can social media listening help you generate more sales? Social media listening is giving many brands a platform to...
How Businesses Can Benefit From Using Social Media Monitoring Tools
Social media monitoring provides a platform for brands to interact and engage with consumers. According to EveryoneSocial, 2021, 71% of...
5 Ways to Find your Target Audience on Social Media
Social media space is changing the marketing and advertising landscape. Any serious business cannot envisage growth without tapping into the...
How Do You Reach Your Social Media Target Audience
Today, you can hardly imagine a brand that grows without a social media presence. While several brands may have a...