8th March 2021, marked the International Women Day 2021, a day to celebrate women achievements. This year’s International Women’s Day (IWD) campaign theme was choose to challenge, hashtag; #ChoosetoChallenge. According to the IWD website, a challenged world is an alert world and from challenge comes change. So, let’s all choose to challenge. A way to help forge a gender equal world is by celebrating women’s achievement, raising awareness against bias and taking action for equality.
At Brand Moran, we tracked the brand mentions of the IWD 2021 from 6th March to 9th March 2021. Our goal was to look at the engagement levels of the IWD campaign in Kenya using our social listening and digital monitoring tool.
The keywords that we tracked were:
On Twitter the trending topics on International Women’s Day were:
The trending Google searches in Kenya around International Women’s Day were:
About Brand Moran
Brand Moran (https://www.brandmoran.com/) is a software company creating some lovely tools tailored for the modern PR, marketing, and communications professionals in Kenya. We have a Social Listening and Media Monitoring Tool that will streamline your PR and Marketing efforts. Our software has a full suite of features crafted to help you stay on top of your brand presence on social platforms and the news in Kenya. You will get access to a plethora of features:
Feel free to email to book for a free demo email@example.com
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