How to Track Hashtag Campaigns with Brand Moran

Best Hashtag Campaign Analytics Tool: A Complete Guide for Marketers

Imagine you are launching a product, hosting an event, or running a social cause online. You create a catchy hashtag and encourage your audience to use it. Within hours, posts start rolling in from across the world. Exciting, right?

But here’s the challenge: How do you track hashtag campaign performance? How many people saw it? Who engaged the most? Which platforms performed best? Without the right hashtag analytics tool, you are essentially throwing your campaign into the digital ocean and hoping it makes waves.

That’s where hashtag tracking tools like Brand Moran come in, helping you measure, optimize, and improve results in real time.

What is Hashtag Campaign Analytics?

Hashtag campaign analytics is the process of tracking and analyzing the performance of hashtags used in marketing campaigns. This includes measuring campaign metrics such as reach, impressions, engagement, sentiment, and audience demographics.

As a marketer or social media manager, analyzing such key metrics, you can determine how your campaign is performing, what is resonating with your audience, and maximize ROI. This process transforms a simple tag into a powerful strategic tool, allowing you to measure your return on investment and make data-driven decisions.

Use The 3×3 Hashtag Strategy for Small Accounts

For small businesses and individual creators, a focused hashtag strategy is crucial. The 3×3 hashtag strategy is a simple yet effective method to categorize your hashtags and improve discoverability. It involves using three categories, with three hashtags in each:

1. Audience-focused hashtags: These tags describe who your content is for. For #EverbrewGoodness, this might include #CoffeeLovers, #SustainableLiving, or #MorningRoutine.
2. Product/Service hashtags: These tags describe what your content is about. Examples for Everbrew would be #OrganicCoffee, #FairTradeCoffee, or #CoffeeBrand.
3. Problem-solving hashtags: These tags address a problem your product or service solves. For Everbrew, this could be #EthicalShopping or #CoffeeFix.

This strategy ensures you are not just using popular, generic tags but are also reaching a specific, engaged niche audience that is more likely to convert.

How Does a Hashtag Campaign Work?

A hashtag campaign is a marketing strategy that uses a specific hashtag to promote a brand, product, event, or idea. It works by creating a central hub for all related conversations. A brand will launch the campaign with its own posts and then encourage its audience and influencers to use the same hashtag when they post. This creates a ripple effect.

This can be part of:

• A product launch(#BrandMoran)

• An event (#TechSummit2025)

• A cause marketing campaign (#GreenForChange)

Once launched, the hashtag becomes a searchable tag that groups related content across platforms. This makes it easier to monitor conversations, measure reach, and even run hashtag sentiment analysis for brand campaigns to understand public perception.

How to Check Hashtag Analytics With Brand Moran

While native platform insights provide some basic data on your posts, they often lack the in-depth, cross-platform analysis needed for a comprehensive view. This is where a dedicated analytics tool becomes indispensable.

Introducing Brand Moran, an AI-powered social listening tool designed to give you a complete picture of your hashtag campaigns. Unlike manual tracking, Brand Moran automates the process and provides a detailed, real-time dashboard of your campaign’s performance.

With Brand Moran, you can:

• Track Hashtags and Keywords: Monitor not just your campaign hashtag, but also related keywords and competitor tags to stay ahead of the curve.
• Leverage AI-Powered Analysis and Sentiment Analysis: Understand the emotional tone of conversations around your hashtag. Are people excited and positive, or is there negative feedback you need to address?
• Access Detailed Reports and Dashboards: Get a clear overview of your campaign’s health with easy-to-read dashboards.
• Measure Key Performance Indicators: Brand Moran shows you crucial metrics like impressions, reach, and potential impact. It also identifies the most engaged accounts, top contributors, and top-performing content, giving you actionable insights.
• Analyze Content and Conversation: The tool breaks down the images used in conversations and other hashtags being used alongside yours, providing a deeper understanding of the context.
• Uncover a Comprehensive Sentiment Score: Get a clear, quantitative measure of public sentiment toward your campaign.
• Enjoy Multi-Platform Support: Brand Moran supports all major platforms, including X (formerly Twitter), Instagram, Facebook, TikTok, YouTube, forums, and the web, ensuring you don’t miss a single mention.

For any brand serious about measuring the success of its social media efforts, Brand Moran is a powerful and essential tool that turns raw data into a clear, strategic advantage.

How to use Brand Moran for Campaign analytics

Step 1: Create an account with Brand Moran by signing up here

Step 2: Go to “Create New Project” and “Add Project”

Step 3: Next, you need to add your hashtags or keywords you want to track and turn on the platforms that you want to track.

Step 4. From there, click on “Start Tracking”

Step 5: The tool will start tracking, and you can view the analytics of your campaign under “Project mentions”. You can then check the analysis of your campaign and export reports.

Are Hashtag Campaigns Still Relevant?

In a digital landscape dominated by ever-changing algorithms, a common question is whether hashtags still hold their weight. The answer is a resounding yes, hashtags are still relevant in 2025. While their function has evolved, they remain a vital component of social media strategy. In 2025, hashtags are less about “going viral” and more about:

• Categorization and Discoverability: Hashtags help social media algorithms understand what your content is about, pushing it to relevant users who are actively searching for that topic.
• Building Community: Branded hashtags create a hub for user-generated content, fostering a sense of community and loyalty among your followers.
• Campaign Tracking: They provide a simple, effective way to track the success of specific marketing initiatives.

 In Conclusion

Running a hashtag campaign without analytics is like hosting a party without knowing who came, what they enjoyed, or if they’ll return.

By using the right hashtag campaign analytics tool, you gain clarity on performance, audience sentiment, and engagement, allowing you to refine strategies and boost ROI.

If you want real-time hashtag tracking, multi-platform monitoring, and AI-powered insights in one place, Brand Moran is your best choice for 2025.

So next time you launch a campaign, don’t just track, analyze, optimize, and lead the conversation with Brand Moran. Sign up now