Matatu Strike in Kenya: What Social Listening Revealed About #RejectFuelPrices
On Monday, May 18, 2026, Kenya woke up to a transport crisis that quickly became more than a matatu strike....
6 Key Things to Track in Social Listening for Better Brand Insights
6 Key Things to Track in Social Listening (And Why They Matter for Your Brand) TLDR: Most brands only track...
How Kenyan Government Agencies Can Use Social Listening to Improve Public Engagement
Public engagement in Kenya has undergone a fundamental shift thanks to the digital era. Citizens no longer wait for town...
How to Track Hashtag Campaigns with Brand Moran
Best Hashtag Campaign Analytics Tool: A Complete Guide for Marketers Imagine you are launching a product, hosting an event, or...
How KFC Kenya Uses Instagram: A Competitive Benchmark
How KFC Kenya is Winning Over Consumers on Instagram Wondering how KFC Kenya is winning over Kenyan consumers on social...
5 Reasons Your Brand Needs Social Listening in 2025
Reasons Your Brand Needs Social Listening in 2025 Imagine a customer in Nakuru posts a complaint about your brand on...
Kenya Airways’ New Social Media Strategy: A Digital Marketing Perspective Amid Customer Service Ch...
Kenya Airways’, the national flag carrier recent shift towards a more humorous and engaging social media strategy on X(Twitter). Lately...
WRC SafariRally 2025 Media Coverage & Social Media Engagement Analysis
WRC SafariRally 2025 Media Coverage & Social Media Engagement Analysis The 2025 edition of WRC Safari Rally was held this...
How to Monitor Your Brand Reputation Online
Ways You Can Monitor Your BrandReputation Online Brand reputation is the perception customers, employees, and partners have of a brand. Maintaining...
How Do You Reach Your Social Media Target Audience
Today, you can hardly imagine a brand that grows without a social media presence. While several brands may have a...