How to Write a Post-Event Report: Media Coverage, Social Mentions, Sentiment and More
How do you write a post event report? Imagine this, you have hosted a conference, summit, forum, launch or industry...
Royco Kenya Competitive Intelligence Case Study: Analysing Royco’s Instagram Content Strategy
How does a food brand in Kenya stay relevant in a competitive market where consumers have plenty of choices? Royco...
Ruto vs Gachagua on X: What the Audience and Engagement Data Reveals
Ruto vs Gachagua on X reveals an interesting contrast between audience size and actual content performance. Brand Moran analysed the...
Matatu Strike in Kenya: What Social Listening Revealed About #RejectFuelPrices
On Monday, May 18, 2026, Kenya woke up to a transport crisis that quickly became more than a matatu strike....
6 Key Things to Track in Social Listening for Better Brand Insights
6 Key Things to Track in Social Listening (And Why They Matter for Your Brand) TLDR: Most brands only track...
How Kenyan Government Agencies Can Use Social Listening to Improve Public Engagement
Public engagement in Kenya has undergone a fundamental shift thanks to the digital era. Citizens no longer wait for town...
How to Track Hashtag Campaigns with Brand Moran
Best Hashtag Campaign Analytics Tool: A Complete Guide for Marketers Imagine you are launching a product, hosting an event, or...
How KFC Kenya Uses Instagram: A Competitive Benchmark
How KFC Kenya is Winning Over Consumers on Instagram Wondering how KFC Kenya is winning over Kenyan consumers on social...
5 Reasons Your Brand Needs Social Listening in 2025
Reasons Your Brand Needs Social Listening in 2025 Imagine a customer in Nakuru posts a complaint about your brand on...
Kenya Airways’ New Social Media Strategy: A Digital Marketing Perspective Amid Customer Service Ch...
Kenya Airways’, the national flag carrier recent shift towards a more humorous and engaging social media strategy on X(Twitter). Lately...