How to Track Hashtag Campaigns with Brand Moran

Best Hashtag Campaign Analytics Tool: A Complete Guide for Marketers Imagine you are launching a product, hosting an event, or...

How KFC Kenya Uses Instagram: A Competitive Benchmark

How KFC Kenya is Winning Over Consumers on Instagram Wondering how KFC Kenya is winning over Kenyan consumers on social...

5 Reasons Your Brand Needs Social Listening in 2025

5 Reasons Your Brand Needs Social Listening in 2025

Reasons Your Brand Needs Social Listening in 2025 Imagine a customer in Nakuru posts a complaint about your brand on...

Equity bank kenyacustomer reviews data analysis

The Equity Mobile App Customer Reviews Analysis: The Positive & the Negatives According to Cust...

Mobile banking apps in Kenya are no longer just a convenience. They now serve as pretty much the primary touchpoint...

Kenya Airways’ New Social Media Strategy: A Digital Marketing Perspective Amid Customer Service Ch...

Kenya Airways’, the national flag carrier recent shift towards a more humorous and engaging social media strategy on X(Twitter). Lately...

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#NewDripSameDazzle: Dairyland Kenya Rebranding Social Media Campaign Case Study

In a bold move to refresh its image while maintaining its loyal fanbase, Dairyland Kenya recently launched a rebranding social...

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WRC SafariRally 2025 Media Coverage & Social Media Engagement Analysis

WRC SafariRally 2025 Media Coverage & Social Media Engagement Analysis The 2025 edition of WRC Safari Rally was held this...

Best Customer Service Week Ideas and Tips for 2023

10 Best Customer Service Week Ideas and Tips for 2023: Embracing the “Team Service” Spir...

When is Customer Service Week 2023? Customer Service Week is celebrated annually during the first full week in October to...

Brand Monitoring Online Tips

How to Monitor Your Brand Reputation Online

Ways You Can Monitor Your BrandReputation Online Brand reputation is the perception customers, employees, and partners have of a brand. Maintaining...

How to Generate More Sales with Social Media Listening

How to Generate More Sales with Social Media Listening

How can social media listening help you generate more sales? Social media listening is giving many brands a platform to...